File under "Need to Know" regarding Customer Loyalty and Customer Satisfaction

Every business owner needs to know these 23 facts about customer loyalty and customer satisfaction, as compiled and presented by Adele Somers at Return on Behavior Magazine.

Organized in five categories, Somers provides compelling information that business owners need to keep in mind as they develop or enhance their customer engagement strategies.

• Facts about customer experiences and referrals
• Facts about customer retention and churn facts
• Facts about customer service and contact centers/call centers
• Facts about phone service
• Facts about customer service and contact centers and call centers

A New Model for Customer Engagement

A new white paper from my company, Interactive Softworks, discusses a new model for customer engagement that is increasingly relevant for call centers of every size and focus.

Download it.

This white paper will discuss the six steps to effective customer engagement, including embracing a true multichannel strategy, having smarter conversations, delivering seamless experiences for delighted customers, enabling business collaboration, leveraging affiliates, partners and bundled offerings, and measuring customer retention, loyalty and revenue potential through real-time business analytics.

Additionally, this paper will take a closer look at ‘relationship architecture’ – the technology foundation that streamlines and helps manage all aspects of customer-facing business initiatives. Establishing a relationship architecture will provide lasting benefits to the company, partners and the customer, ultimately leading to success for the business.