Monday, May 12, 2008

Proactive Customer Service

Here's an interesting idea for companies to notch-up customer service efforts using their existing call center investments: proactive customer service using outbound IVR. When you bring on a new customer account, send an automated outbound call with a pre-recorded "thank you" message, and give the customer a menu of options to further interact with your company. If one option is to speak with a customer service representative, the new customer can either inquire further about other products, answer survey questions, or even voice a complaint.

Along the same lines of

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