Thursday, January 8, 2009

Smart New Year’s Resolutions for Your Call Center (First of Three)


1. Expect more from your dialer

For companies that place a premium on outbound calls, a predictive dialer makes agents more productive by auto-dialing, detecting answering machines, and connecting live agents to the right party. And while many call centers already have some type of system to accomplish these tasks, they must resolve to ensure they are using a system that cost-effectively meets their business requirements today and well into the future. 

Ask yourself, “Is my dialer…”

a. …all-inclusive, giving me all the needed features for a single price?”
b. …able to integrate easily with other business applications?”
c. …capable of providing true real-time access to data without IT involvement or downtime?
d. …open and flexible to accommodate frequent change and intensive customization without relying on costly and time-consuming professional services?”
e. …paying for itself in a reasonable timeframe?”

If, after taking a sober assessment of your current dialer investment, you answer “no” to any of these questions, then you should seriously consider other available options. This may seem draconian at first blush, but the crippled economy has given rise to numerous incentives and price reduction programs by hungry call center software vendors that, in many cases, can offer you a brand-new system for a lower price than you’re currently paying for your deficient one.

And for those contact centers who have hitched their wagon to “industry leaders,” make sure you are receiving a legitimate ROI, and not just the comfort of ‘being with a brand name.’ When you fairly assess multiple vendors, you are likely to find that some of the so-called leaders are offering products that are years behind in innovation, require additional hardware and software purchases, and all for a price much steeper than competing products.

Remember, it’s about expecting more from your dialer, not more from your wallet.

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